Strategic & authentic brand design, rooted in the power of your values.

Show me how
I'm gonna cut straight to it, lovely.

If you want to have the brand of your dreams, you need three things:

1 :: Crystal-clear clarity on your mission & vision

and who you’re here to serve through your work.

2 :: A purposeful & strategic visual brand identity

that aligns with your goals + your personality.

3 :: An inner confidence & knowing in your soul

that you're ready to a create deeper meaning with your work.

Refined over the last 7+ years, and after working with over 70 clients, my branding process is an intuitive system purposely designed to help you get all the above (and more) from your brand.

All you need to do is...

Root Yourself.


noun - the part of a plant which grows down into the earth - the origin or source of something.

The thing is, I know you’re just like me.

You’re a visionary. You value going deeper, rather than wider in your business. You have allllllll the ideas. You focus on creating real connections with your community (heck, they’re not just your “audience” or customers and you know that). You care deeply about what you’re crafting and cultivating - you’re not just here to create a quick buck and hand out surface-level info that anyone could find with a quick Google search.

But despite all of that, you’re still feeling stuck - and trapped - by your brand. You know it’s not reflecting the level of your work and you’re not showing up how you REALLY want to. You’re fed up of following the latest trends and feeling like you have a brand that’s just like anyone else’s at the end of the day. And you are desperate to level up (whatever that looks like for you) and create a brand that’s at the same level as the work you know that you’re delivering day-in, day-out to your community.

Rooting yourself

is about expanding into all you've known you could be & having a visual brand infused with your personality & values to back it up.

Rooting yourself

is about creating from a place of intuition, intention & purpose, so that you can create more meaningful work and impact.

Rooting yourself

is about crafting a brand as unique as you are - so that you create a brand foundation that's rooted in what matters.
Let's get started

Hello lovely! I'm Rachel.

I’m the founder of Rachilli Creative Studio, Beyond Ink, and The Chronic Illness Club. I'm on a mission to create more authentic brands for creative brands and businesses ready to grow deeper roots with their audience + build their business in a more aligned way. I also feel it's a huge part of my purpose to empower others with chronic illness to carve their own path + create a platform for, and be a voice alongside, those with chronic illness in business. Here's a few other fun facts about me...

I'm an award-winning designer & photographer.

I won a national photography award when I was just 15; and have gone on to win community awards for my creative work since then.

I'm a published author & logo designer.

I wrote my first book with a publisher, Five Simple Steps! I also had three logos featured in Taschen's Logo Design Volume 3.

I have two goofy. cheeky pups called Storm and Jasper.

Storm was named after one of my favourite X-Men, and Jasper after one of my favourite Twilight characters and crystals. #truestory

I am obsessed - and I mean obsessed - with house plants.

Once I learned how to nurture house plants, I started adding to my collection. At last count, I have almost 40 in my home office alone!

About Rachilli Creative Studio.

Rachilli is a creative studio dedicating to helping create more authentic brands for creative brands & businesses ready to grow deeper roots with their audience & build their business in a more aligned way.

Rachilli is also committed to helping empower other's with chronic illness to carve their own path and create a life & business that works for them and to lead the way by creating a platform for, and being a voice alongside, those with chronic illness in business.

Rachel, the founder, is an award-winning designer and photographer, published logo designer and author, and is dog mama to two - slightly crazy - pups, Storm & Jasper.

My Core Values.

Create with intentional flow.

Grow community through connection.

Be courageously creative.

Ground my work in deeper roots.

Grab my weekly-ish musings and behind the scenes emails below.

My emails will give you behind the scenes insights into my creative business, and, on rare occasions, might include the odd promo for tools + products I use + trust.
You can unsubscribe at ANY time. You can also read my Privacy Policy to find out more about how I use + handle your details (spoiler alert: I don't send spam or sell your data.)

© Copyright 2012 - 2023 · Rachilli Creative Studio · Rachel Shillcock

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