Authentic brand design for purpose-driven businesses.

Now, more than ever, you deserve a brand that shows your brilliance to the world - and helps you connect the vision for your work with those that need to see it.

You’re incredible at what you do, so why does something still feel ‘off’ with your brand?

Maybe you’re not connecting with as many of your dream clients as you want to. Or maybe you’re attracting allllll the wrong-fit clients and community members who just don’t fit in with your brand’s vibe or values. ????

Whatever the problem - you’re left feeling stuck, because your business isn’t growing in the way that you want it to or as quickly as you’d like it to. And you know inside that your brand is holding you back...and keeping you overwhelmed.

Lovely, I know how hard this feels right now. And if you’re here, I bet that you’re ready to upgrade your brand so that it helps you connect with your community, grow your business, and fiiinally feel excited again in your biz - and all in a way that feels 100% aligned af.

The great news, my love? I’m here to help.

Introducing... Brand: Amplified.

An 8-to-12-week branding experience for creative, visionary entrepreneurs and business owners who are ready to go from stressed + feeling stuck with their brand to confident + ready to grow into that next level phase of their business.

Hello lovely! I'm Rachel.

There’s nothing I love more than helping incredible people just like you to grow your business in a way that feels good and authentic to who YOU are, not just in the way that some other thought leader says that you should.

Over the last 7+ years, I’ve worked with over 70 businesses - from some of the most recognisable brands in the UK to individual entrepreneurs - to level up their brand in some way or form. In the last few years in particular, I’ve created brands that have helped my clients net contracts that have added thousands to their monthly bottom line, and websites that helped them feel more confident than before in reaching out to high-level potential clients.

Rachel was a dream to work with when I was ready for a grown-up brand that reflected the work I was already doing with clients.

She helped to identify exactly what I wanted my brand to reflect even though I didn't know the words to describe what I wanted. She made the entire process so smooth that I don't even know that I realized how much work goes into on her end.

She helped me to create such an amazing brand that I get compliments like "your website is what I want mine to look like when I grow up" all the time! If you're looking for someone to help you breathe new life into your brand or figure out what it should be in the first place, I cannot recommend Rachel highly enough.

- Tressa Beheim

Curious about my process?

Here's how it goes down...

Brand Strategy.

First up, we take a good look at your brand at its very core and build the foundations that will support everything else. We’ll look at your brand values, mission and vision and create your very own Brand Map for where you want to take your business over the next few months and beyond.

Brand Identity Design.

We’ll then create a beautiful, personality-infused and values-inspired brand identity for your business. Our focus on building the foundations first helps us make smart, strategic decisions for how your brand looks and will help you connect with your community better, and on a much deeper level.

Marketing Your Brand.

We’ll also take the time to create (together!) a marketing plan for your business that helps support the goals, mission, and vision that we anchored into in Step 1. We’ll create any supporting materials that you might need to help bring the marketing plan to life.

(Opt.) Branding Your Site.

Your brand doesn’t just end with the visual identity; it should be infused at every level with your website and online presence. With this optional extra, we’ll design a website that helps you build your community, grow your audience, and achieve your business goals.

Here's an overview of what the process looks like in action:

In-Depth Brand Vision Questionnaire

to get a better idea of where you’re at + where you want to be

90-Minute Brand Visioning + Goal Setting Intensive

to help set smart, strategic goals for your business

Values and Personality Inspired Brand Identity Design

that connects with your community in a powerful way

A Marketing Plan that feels Authentic to YOU

so you’re left feeling empowered when marketing, not icky

Access to my Clients-Only Online Experience

with tips on the whole process + how to fully embody your brand

Support available each week via Voxer + Email

so you always have a supportive voice when you need it

A Personality-Infused Website Designed to Convert + Connect

so that you can provide the best online experience for your community (optional)

Here's everything that's included...

Brand Strategy.

  • In-depth branding questionnaire
  • Amplify your Brand Vision call, establishing the goals for the brand
  • Advice on forming brand values, mission statement + vision statement
  • Mood Board Design
  • My recs on Brand Systems, and how they could work for your brand

Brand Identity Design.

  • Fully custom logo design
  • Logo mark design
  • Alternate logo design
  • Brand colour palette, with advice on application and uses
  • Brand typography system, including font family recommendations and info on best practice for usage
  • Brand textures, patterns and iconography as required
  • Brand photography guidelines and stock photo examples

Brand Marketing.

  • Up to 4 pieces of brand collateral, from more than 15 choices including business cards, workbook designs, media kits, packaging, and more
  • Branded social media templates for Instagram, Facebook and Pinterest
  • Branded social media graphics for your amplified launch
  • Brand Guidelines and styling guide to keep your brand tip-top + futureproof

Website Design. (optional)

  • Fully brand-infused website on WordPress, ShowIt, or Squarespace. (I taught myself to code at age 11 - no platform is too much for me!)
  • Amplify Your Website planning call
  • Up to 10 beautifully designed pages, amplified for conversion + connection
  • 2 Landing page designs and styles to help you grow your audience
  • Basic SEO setup, analytics setup, and installation of my must-have plugins (WP Only)
  • A focus on optimisation, performance, and accessibility at its core

Your life before Brand: Amplified...

  • You constantly feel stuck + stressed with where you’re at in your business, wondering when something might change.
  • You’re frustrated that your brand doesn’t live up to the level you know that your work is already at.
  • You don’t feel like you have a community or audience anymore - who is actually listening and responding to what you put out there?
  • You’re fed up with making investments and having to follow cookie-cutter methods that don’t feel like you and feel plain icky.

Your life after Brand: Amplified...

  • Your default emotion with your work is excitement and confidence in who you are + your purpose in this world.
  • You love how your brand feels just like an extension of who you are, and who you’ve always wanted to be!
  • Your audience and community are hanging off your every word, consistently impressed by your passion and knowledge.
  • You finally feel like you’re marketing in a way that feels authentic to the kind of person you are - and that excites you to talk about your work!

Rachel’s high-tech knowledge mixed with wisdom, patience and imagination is the perfect recipe for what I wanted to achieve with my website and business.

Before we worked together, I was struggling to create a clear, original message for my business. Rachel’s stimulating questions + method of working helped me get clear on how I wanted my business to be perceived and made for a much better experience than other designers I’ve worked with!

- Rebecca Ronane

My branding books are currently closed.

If you would like to be added to a waitlist when they open up again, please feel free to pop me an email and I'll be sure to let you know!

Rachel is one of the most talented designers I've had the privilege to work with.

What I loved most about working with her was her collaborative approach that made it feel like a true partnership with her caring just as much about the outcome as you do as the owner of the business, her commitment to quality and creative solutions to tough design challenges. She's as delightful to work with as she is talented and you'll be in extremely good hands working with her!

- Hailey Dale

Your Content Empire

Frequently Asked Questions

Got some Qs? Get some answers below.

Why does this take 8-12 weeks?

I have a signature system and process that I've developed over my 10+ years working for myself - it's a process I know is proven to work with my clients, and it's the process I'll take YOU through when we work together. Sometimes the project flows so beautifully that we nail things quickly, and it's also dependent on how quick you are to provide feedback. The average time is 8-12 weeks, but we can chat more about this if you have pressing deadlines.

Why do you only work on limited projects per year?

Simply put: I only have so much time. I adore every single one of my clients that I work with, so much so that I often work with them afterwards on retainer. I also have a passion project, Beyond Ink, where I am trying to make my branding methods + other tools and courses I create more accessible to others. For that reason, I choose to take on limited projects!

Are payment plans available?

Heck yes they are! I require a non-refundable deposit to be paid to book your spot in line, and after that we can work out the best payment plan for you after that.

Will I need ___ before working with you?

Don't worry about that now - if you decide to work together, you'll get access to my exclusive client dashboard that gives you access to your client homework, prep work before we work together, and a list of the ideal things you'll have ready before we start work on your new brand & website.

Can you do a custom package or quote for me?

If you have different budget needs, or want to go even further than this package allows, let me know! I offer branding and all design items for courses, workbooks, and more. If you want me to create a custom package, just mention it in your application, let me know your ideal budget, and I'll see what magic I can do for you!

Who's your favourite superhero?

WELL THEN. Isn't this a popular FAQ (it actually is, believe it or not!) - if I had to pick, I'd say from the DC Universe it would be Wonder Woman (how could it not) and in Marvel, we're looking at Iron Man, closely followed by Dark Phoenix/Jean Grey and Captain Marvel.

It’s time you embraced who you really are, and showed the world what you’re made of. And the world needs that now, more than ever before.

Are you ready to step into that next level you, and brand your business in a way that amplifies your message to the world and helps you connect on a deeper level with your community?

I'm Ready! Send me to the application »

About Rachilli Creative Studio.

Rachilli is a creative studio dedicating to helping create more authentic brands for creative brands & businesses ready to grow deeper roots with their audience & build their business in a more aligned way.

Rachilli is also committed to helping empower other's with chronic illness to carve their own path and create a life & business that works for them and to lead the way by creating a platform for, and being a voice alongside, those with chronic illness in business.

Rachel, the founder, is an award-winning designer and photographer, published logo designer and author, and is dog mama to two - slightly crazy - pups, Storm & Jasper.

My Core Values.

Create with intentional flow.

Grow community through connection.

Be courageously creative.

Ground my work in deeper roots.

Grab my weekly-ish musings and behind the scenes emails below.

My emails will give you behind the scenes insights into my creative business, and, on rare occasions, might include the odd promo for tools + products I use + trust.
You can unsubscribe at ANY time. You can also read my Privacy Policy to find out more about how I use + handle your details (spoiler alert: I don't send spam or sell your data.)

© Copyright 2012 - 2023 · Rachilli Creative Studio · Rachel Shillcock

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram